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SummitMark Leadership  ·  Denver PI Law Firms  ·  2026 Audit

Your team responded.
The lead hired someone else.
No one noticed.

57% of Denver PI firms never follow up after the first reply.

Most think they do. Almost none actually track it.

Which means most firms don’t realize they’re losing cases they already paid for.

Find out if your firm is in the 57% See all 35 firm timelines

$500  ·  3 weeks  ·  Private report  ·  No retainer

The typical firm’s follow-up

Lead submitted
10:34 AM
First reply sentMost firms stop here.
10:41 AM
Silence (Day 2–4)
Days 2–4
Lead hired someone else
Day 5

One touch. Then nothing. This is the default.

Here’s what that actually looks like.

Real inquiries  ·  Real firms  ·  Denver PI  ·  April 2026

Two firms. Opposite behavior.
Same outcome.

These weren’t edge cases.
This is what “normal” looks like across the market.

Firm 25  ·  Apr 20Broken

Submitted at 10:34 AM.
Never heard from again.

Not a bad day. Not a missed notification.
No follow-up system.

10:34 AM
Submitted
No reply. Ever.
Lead gone
Never contacted. The lead was lost the moment it arrived.
Firm 11  ·  Apr 21Fragile

Replied in 7 minutes.
Lead gone by dinner.

Fast doesn’t win.
One touch isn’t enough.

2:08 PM
Submitted
+7 min
Replied
Day 1–4 · Silence
Gone
Lead was cold by dinner. One touch is a courtesy. Five is a contract.

Speed isn’t the problem.

What happens after is.

0%

of Denver firms stop at one touch.

One touch is a courtesy. Five is a contract.

Only 3 firms
followed through.

Out of 35 firms tested with real submitted inquiries, just 3 qualified as Elite.

The rest didn’t lose on speed.
They lost on what happened after.

The gap isn’t talent.
It’s infrastructure.

35 firms audited
Real submitted inquiries
Real inbox tracking
Denver PI market · 2026
Elite
3

Responded fast. Followed through.

Fragile
17

Responded, then dropped the ball.

Broken
15

No response or no follow-up.

Elite: fast first reply and sustained follow-through. Fragile: replied once, then silent. Broken: no response, or a single critically delayed one.

This isn’t a people problem.

It’s a system problem.

Leads don’t drop because people don’t care.
They drop because nothing happens after the first touch.

No reminders. No sequencing. No visibility.
So the lead just… disappears.

What the audit puts in your hands.

We submit real inquiries through your own forms and track every response. Three weeks later, a private report shows what actually happened to each lead, not what you assume happened.

01

Every touch, on a timeline.

First reply, each follow-up, the channel, the timing. The full sequence for every inquiry we send, mapped the way Firm 11 and Firm 25 are above.

02

The exact point leads went cold.

The report marks where each lead dropped: the touch you stopped at, and how long the silence ran before they hired someone else.

03

Where you rank against the market.

Your firm scored on the same scale as the 35 we audited. Elite, Fragile, or Broken, with the specific gaps that put you there.

If you’re like most firms in this audit…

you’re losing ~$257K a year after the first reply.

Not from bad marketing. From dropped follow-up.

The leads are already coming in. The marketing budget is already spent. The only variable is what happens after that first reply. Right now, for most firms, the answer is nothing.

Find out where your intake breaks

Denver market baseline

Monthly inquiries20 leads/mo
Average case value$7,500
Close rate on contacted leads25%
Firms dropping lead after first reply57%
Annual revenue lost$257K

Observed across this market. Based on 57% drop rate from 35 real audit interactions.

SummitMark Leadership  ·  Denver

We can show you exactly where your intake breaks.

You just saw what we found across 35 firms. The audit runs the same test on yours, and shows you where you land.

Not a marketing agency. Not software. Not a six-month retainer. A private diagnostic that shows where your leads go cold, and what that silence is costing you.

We only take on a few audits a week.

If we find a gap and you fix it with us, the audit is credited back.

See where your firm ranks

$500  ·  3 weeks  ·  Private report  ·  Credited back if you move forward